Scarborough is ideally placed to provide leadership and resources to lead a renaissance in cultural and heritage tourism along the North Yorkshire Coast. Scarborough is rich in creative and dynamic organisations and individuals who are expert in these areas. What is required is funding to upgrade the hotel offer (The Grand ought to be the finest hotel in the UK); investment in local organisations, companies and individuals to enhance and enlarge the cultural and heritage “offer” (eg the recent Big Ideas by the Sea Festival); and a series of participative events aimed directly at local residents who do not normally participate in culture or heritage events (eg the Scarborough Big Dig).
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