A vibrant town needs a diverse range of employers. Use the money to fund things such as first-year rents, fit-out costs, employee relocation packages, and start-up marketing support. For this investment to be self-sustaining it has to be spent on things that can become commercially viable. Focus on businesses that might connect the town more to the sea. Also look at issues of crime and anti-social behaviour and see what capital investment might be made to design out these problems.
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