I think it would be a good idea to provide more buses in the city and also to decrease bus fares, especially for younger, teenagers and adults which make it easier for people to access the city and encourage them into the area.
Other cities like London offer cheaper transport for people up to 18 and adults which encourage people to use public transport rather than driving into the city. They don’t charge 0-10 years. They make a bus pass 10 to 16 and just charge £20. Adult can change unlimited bus just only £1.50.
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