Its about the experience of the place…

Quality, vibrant public space forms a key component of any successful town or city centre. By improving layout, reducing the dominance of private vehicles and by making the centre more accessible, pedestrians feel more comfortable. Creating a distinctive environment helps to attract new footfall, provide a new sense of focus for the community and in turn create a platform for investment. Rolling out a programme of streetscape enhancements and improving levels of maintenance will help complete redevelopments already proposed and will encourage new investment.
There are literally hundreds of other examples in Britain and of public space abroad where recent improvement has been effective. It is vital that Scunthorpe not only keeps up with but overtakes place rivals. In the increasingly competitive, connected world, where shopping on the internet and carrying out business does not have to take place in our centres, the experience of the place is even more crucial in attracting custom.

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