I think that Boston is a town with many great individual companies and organisations. I think that neither the town, district or region are fully aware of the diversity and impact of these businesses.
The opportunity for ‘brand Boston’ to build and develop upon individual specialist companies and reach a higher profile should not be missed. To achieve this, some investment in ‘brand Boston’ to align the businesses based in the town and district.
The benefit would be a much better profile for Boston, retaining talent and maximising use of the FE Colleges; attract new talent and companies as success attracts success; and celebrate how great the district is.
Simply put Boston does not just grow cabbages.
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