To really get planting trees , mass floral displays, working with local businesses to upgrade their shopfronts and hotel signs , this could be achieved by offering cheap short term loans making a small profit on the repayments to then be invested into making Skegness look a lot smarter . It would be wonderful if there could be a marina. This in turn would attract more money to the area. Encourage a waterfront wine bar / restaurant on the disused south parade bowling greens. Invest in great summer/ Christmas illuminations too.
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