Skegness needs to be brought up to date, a place where high street shops want to open to increase retail tourism as well as those who visit in the season for the beach. Although a classic seaside resort with lots of arcades there is not enough variety. Use the money to lower business rates in the area to make it a more attractive place for highstreet retail and not just charity shops. More places for Adults to enjoy such as bars like flight club or pong where the older audiences of the town can also have things to do. Brighten the place up with more flowers? Maybe look to introduce more inside entertainment venues so people can visit all year round such as ice skating? There are so many things you could do and although yes the rods need attending too they do have their own budget for maintaining the roads and i don’t think any investment into the regeneration of the town should be all about the roads.
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