We should look to change the visual appeal of John Adams Way. It is a key gateway to the town.
From London Road roundabout to Liquerpond Street for example you could strip out the existing scrub trees and vegetation and combine re-use of the space (cycleways), with well designed planting, landscaping, and new street furniture. Changes to junctions could also be done to create a new approach to the Town from the south. Would also improve air quality and biodiversity.
This could then be rolled out to other key approaches to the centre.
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