The jewel in the crown for Lowestoft should be our beaches and our promenades, they have been left unkempt for many years. South beach and the lower prom should be a beacon for our townspeople and visitors alike, however this area is unkempt,unloved and feels neglected, this is an area that is looked after by East Suffolk council. Jubilee parade is a mess of decaying concrete beach huts and dilapidated buildings. Sunrise at Zaks is one of the most popular cafes in Lowestoft and they are operating out of a cramped and dilapidated building. It is high time the council invested in this area. The business case is clear, this will bring more visitors into the area and create more income for businesses in the town. The beach is neglected along with the lower prom, it needs lighting, the beach should be raked regularly to remove detritus, the cliff face could be landscaped to give an attractive look to the area, the beach could have boardwalks for people with poor mobility.
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