To build an identity based around core assets: perfect for day and short breaks, beautiful to walk around and browse, ideal for outdoor sports.
-cycling destination with a marked route such as The Guild Wheel, Preston
-outdoor swimming lido
-extend the use of the marina with commercial range of boats and activities
-develop the RSPB angle for tourism and schools,
-build and develop the town as a golf destination:
-Centre Parks type destination for the Pontins site
-upper levels of Lord Street for offices and residential and lower levels for shops developing multi functional units for independent traders, craft centres. developing the Wesley street atmosphere
-enhance with performing arts in the streets as in a mini Covent Garden
-re develop large stores as BHS has been done in Doncaster (trampoline park)
-develop as a conference and function centre
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