Improving the physical appearance of the town centre. Currently it looks dull and unappealing. My people avoid this area and amongst other factors will put off potential companies that may want to invest. Many people choose to go to other places to shop such as Newcastle and Middlesbrough. By improving the state of the town centre, it could bring more people into the town which can generate more money. However, for this to happen, public transport especially trains need to be massively improved
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